FOB and CIF are the two most commonly quoted trade terms — and mixing them up can change your costs (and risk exposure) significantly. Here's the difference in plain language.

FOB: Free On Board

Under FOB, the seller's job ends once the goods are loaded onto the vessel at the port of origin. From that point, the buyer takes over: arranging and paying for ocean freight, insurance, and everything after.

Seller pays for: goods, inland transport to port, export customs clearance, loading charges.

Buyer pays for: ocean freight, marine insurance, import duties, destination handling.

CIF: Cost, Insurance and Freight

Under CIF, the seller takes on more — arranging and paying for ocean freight and minimum insurance coverage all the way to the destination port. However, risk still technically transfers to the buyer once goods are loaded on board, even though the seller is paying for the onward journey.

Seller pays for: everything under FOB, plus ocean freight and insurance to destination port.

Buyer pays for: import duties, destination handling, inland transport from port.

Common misconception: under CIF, "insurance" only means the seller purchases a policy — risk of loss during transit is still the buyer's, unless otherwise agreed. The seller is simply paying for coverage on the buyer's behalf.

Which one should you choose?

A quick pricing example

If your FOB value is $8,000 and ocean freight costs $900:

Small differences in these terms can matter a lot when you're quoting multiple buyers or comparing offers — always check which term a quotation is based on before comparing prices.